"Putting Things in Their Proper Place"
It’s all started when Bluesville and Voyej took the challenge together to solve the question on how to stay organized through the busy daily life nowadays. Two collaborations in 2012 and 2013 introduced STOW as convenient bags for everyday use, focusing on the function, quality and aesthetic aspects. As the years go by, STOW turns out more than just a bag and a collaboration, but also a platform for both of the brands to explore more of their potential. STOW is their first venture on creating a conceptual storefront created by Bluesville and Voyej, providing exclusive quality products from both of the brands.
Now an approximately 26 square metres-wide store located at The Common House, Panglima Polim, Jakarta Selatan, STOW store is a home for four brands –Bluesville, Voyej, Viél, and Kana- and a channel to introduce newest products and engage more with customers through a dedicated space filled with exclusive products, engaging events and place to hang out and know more about the brands.